5 Iconic British TV Adverts That Captured Our Hearts
Over the decades, British television has given us adverts that do more than sell products—they’ve woven themselves into our collective memory. Here are five of the most iconic British TV ads that still make us smile, reminisce, or hum along.
1. Hovis “Bike Ride” (1973)
“Twas like taking bread to the top of the world...”
Few adverts capture nostalgia like this one. Directed by a young Ridley Scott, it shows a boy pushing his bike up a cobbled hill, delivering bread to the soaring melody of Dvořák’s New World Symphony.
The timeless imagery of a simpler, working-class Britain struck a chord with viewers, making this ad as comforting as a slice of freshly baked Hovis. Its charm lies in its warmth—a fond reminder of a time when life moved slower, and the smell of bread meant home.
2. PG Tips Chimps (1956–2002)
“Dad, do you know the piano’s on my foot?” “You hum it, son, I’ll play it.”
When PG Tips decided to use real chimpanzees dressed as people, they created comedy gold. These lovable chimps, brought to life with perfect comedic timing and quirky costumes, were irresistible. Each advert had a cheeky storyline, from struggling movers to tea-drinking Tour de France cyclists.
The mix of clever scripts, celebrity voiceovers, and adorable animals made the PG Tips chimps unforgettable. They weren’t just selling tea—they were serving up laughter with every cuppa.
3. Smash Martians (1970s)
“For mash, get Smash!”
Who can forget those mischievous alien puppets, mocking humans for making mashed potatoes the old-fashioned way? Their metallic laughter and deadpan delivery made the ads hilarious and instantly memorable.
At a time when convenience food was becoming popular, the Smash Martians were the perfect ambassadors. Their mix of absurdity and charm made a lasting impression, cementing Smash as a household name and giving families a reason to giggle in front of the telly.
4. Yellow Pages “JR Hartley” (1983)
“Do you have a copy of Fly Fishing by JR Hartley?”
This tender advert resonated with a nation. An elderly man’s heartfelt search for his cherished book ends with a simple phone call to a local bookshop. It was a masterclass in storytelling, capturing the emotional power of connection and the importance of local businesses.
When the man reveals his identity—he is JR Hartley—it’s a moment of quiet triumph that still gives viewers a warm glow. Proof that a phone directory could tug at the heartstrings.
5. Milk Tray Man (1968–2003)
“And all because the lady loves Milk Tray.”
The suave, daring hero risking life and limb to deliver a box of Milk Tray chocolates became a symbol of romantic adventure.
Whether he was diving into shark-infested waters or scaling mountains, his silent determination spoke volumes.
This ad series was the epitome of cool and left women swooning—and men aspiring to be just as gallant.
It wasn’t just about chocolates; it was about saying, “You’re worth the effort.”
